Sega Expands its Reach
In an investing move underscoring the company’s transition towards focusing on PC and mobile gaming development, Sega bought Deimurge Studios, a game developing company based in Boston, Massachusetts. Sega didn’t stop there – they also heavily invested in Ignited Artists, a startup based in San Francisco, California. Both studios are primarily focused on mobile game development, an industry projected to outrank console games in sales in 2015. Sega is still an arcade giant, the name behind many arcade machines for sale in high demand, but these new business acquisitions show Sega Networks is also a company focused on pursuing technological gaming developments in the ripe mobile app field.
History of Deimurge Studios
Founded in 2002, Deimurge has a long history of working with big-name companies in the biz. The studio produced the PC version of Mass Effect and had a hand in designing the first BioShock title. Their most successful accomplishment is the mobile game Marvel Puzzle Quest. Although a profitable game title, Sega did not acquire the rights to this game in the deal. Deimurge Studios will retain its own identity and developing staff, continuing to further develop Marvel Puzzle Quest. The Deimurge Studios CEO, Albert Reed, has been named Vice President of project management at Sega Networks.
West Coast Wonders
Sega’s second investment in the western world is with an equally impressive West Coast startup, Ignited Artists. Led by CEO Danielle Deibler, formerly the Senior Vice President at Kixeye, Ignited Artists is currently fine-tuning their first mobile game, the main focus of the company.
What’s Next for Sega?
It’s clear Sega is showing a high amount of interest in developing mobile games, and the recent company investments and acquisitions back up their plans to publish 43 digital games this year, 30 classified as free to play. You might think there’s no way Sega can top its impressive success during the arcade age, but the company’s recent forays into mobile games could put that theory to the test.