Atari Wants You to Exercise
This is Atari’s modern version of classic multi game arcade machines: the Atari Fit. It’s an app where users can work out, unlock points to play classic Atari games, and compare scores with friends. Wait a second…Atari is now publishing fitness smartphone apps? What is the world coming to?
Atari’s Brilliant Marketing
Actually, Atari might be on to something. By designing an app that encourages gamers to workout, they may end up expanding their fan base. Gym rats who can’t be bothered to buy the full version of the latest gym may in fact spend a few dollars on a fitness app that give them a bunch of new workout routines.
They’re also fine-tuning their public image. Even though gaming is now a popular and widely-accepted hobby, there is still a perception that all “gamers” do is drink Mountain Dew and eat chips. A fit, ripped gamer? Atari encourages that.
Lastly, Atari is jumping on the app bandwagon and they might not look back. Apps are in and apps make money. Put it this way, Apple reported 50 billion downloads in 2013 alone. It’s safe to say more people are buying apps than full game titles.
So we’ve established that Atari knows what they’re doing from a marketing standpoint, but how does the app actually work?
Work Out, Earn Points, Unlock Games
Since the Atari Fit app is compatible with fitness trackers like Fitbit, Jawbone, RunKeeper and Apple Health (another smart move, since fitness tracking is another rising trend) users can log their workouts in the app and earn points based on the energy expended.
Users can sync up with friends and compare stats after completing one of the 150+ workouts in different categories. You can work out your abs, arms, legs, cardio and more.
Once enough points are earned, classic Atari titles like Pong, Centipede and Super Breakout. Additional games are set to be added in the future. If you download the free version of the app, the first workout plan comes at no cost. For the full version, users are required to pay anywhere from $2.99 to $8.99 for three to 12 month subscriptions.
So what do you think? Will Atari’s new fitness app encourage you to hit the gym? At least after you complete your workout you have a classic Atari title to play during your cool down.