Video Game Live Streaming Meets Social Media
If you’re an avid Twitch watcher, you’re sure to love this news: Facebook is teaming up with Blizzard Entertainment to allow you to live-stream your gaming sessions on social media. Gone are the days when you had to physically stand next to your friend at the arcade while they conquered the next level on your favorite cocktail table arcade game. Now you just have to login to your favorite social network and check out your pal’s skills or show off your own.
In case you’ve never heard of the company, Blizzard Entertainment is responsible for many well-known hits including World of Warcraft, Diablo, and most recently, Overwatch. In the past, Blizzard has required players to login in to their own network, Battle.net, in order to post social media updates. The new partnership will allow gamers to use their Facebook profile to login. Once they have a game in session, they will be able to “go live,” and their Facebook friends will be notified when a live stream is available to view.
Facebook, YouTube and Amazon in Competition
Amazon purchased Twitch for $970 million in 2014 and Google’s YouTube launched a game-streaming app in 2015. Facebook refuses to be outdone, and its partnership with Blizzard Entertainment is the social network giant’s largest foray into video game live streaming.
Facebook has a unique edge over its competitors in the video game live streaming sphere – 1.65 billion people login to the platform every month. Even if a user has never enjoyed video game live streaming experience, they may develop appreciation when they see how involved their friends are.
Facebook hasn’t been completely absent from video games before now. The network integrates directly with certain games, allowing players to upload screen shots or connect with friends for a match. But Facebook’s move to use its “Live” feature for gaming is a smart maneuver, especially as a way to attract casual gamers who enjoy watching others play video games as a relaxing pastime.